‘Fifty Shades Of Grey’ Tracking $60M Bow; Strong Ticket Sales In The South & Midwest

Deadline

Nine days before the bow of Universal’s Fifty Shades Of Grey, insiders are predicting that the film is on track to open to $60M over four days, with a huge bounce on Valentine’s Day.

Fifty Shades Of Grey TrailerGiven how the studio specifically positioned the film over the holiday to capitalize on the mega date night, the question among insiders is whether Fifty Shades is a couples’ film or a girls night (a la when Warner Bros released Sex And The City to $57M in late May 2008). One rival distribution chief believes that young women will hook their boyfriends into seeing Fifty Shades Of Grey, while older women will go in groups.

According to RelishMix, which measures movie social media, the Fifty Shades Of Grey trailer pulled more than 600,000 views on Monday with a total accumulation of 193M views on YouTube alone. The film’s Ellie Goulding Vevo music video “Love Me Like You Do” grabbed…

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